So if you were in need of a pharmacy, Walgreens’ ad might appear at the top of your search results (assuming there is one near you). Or if you want people to stop at your gas station, your Promoted Pin could convince people to pull in and fuel up. It’s your opportunity to be a unicorn in a sea of donkeys.įor example, if you run a restaurant, your ad might convince someone passing by to grab a bite to eat. These branded pins are designed to help your business stand out to people who are nearby or who will walk or drive right by your business. Google will soon bring Promoted Pins to Maps. If your business has a physical location and you want to grow, then it’s extremely important that you make it ridiculously easy for people to find you online when they pull out their smartphone to search for what you sell. Three out of every four people who search for something nearby using their smartphone end up visiting a store within a day, and 28 percent of those searches result in a purchase.84 percent of consumers conduct local searches.Google searches (on and Maps) guide consumers to 1.5 billion destinations every year.Location-related searches have been growing 50 percent faster than mobile searches overall in the past year.Nearly a third of mobile searches are related to location.
Around 90 percent of all global sales will happen in stores, as opposed to online.Here are seven mind-blowing mobile stats that explain why you must bridge the gap from the mobile world to the physical world: